Platinum Age Mickey Mouse Comic Books
In the mid 1930s original Mickey comic book stories were being produced in Italy and the United Kingdom for local consumption. Publishing Mickey comic book stories in the United States was pioneered by the third Mickey Mouse Magazine series (1935–1940). Initially published by Hal Horne, it had artwork by John Stanley and text pieces by Irving Brecher. By mid-1936, Horne turned over the magazine to Kay Kamen who oversaw merchandising for Disney. Kamen the following year recruited Western Publishing to handle production and publication. Western added reprinted Disney comic strips to the book's lineup beginning with the July 1937 issue; these included Gottfredson's Mickey daily strips re-formatted and colored for serialized magazine publication. In the words of historian Michael Barrier "Reprinted newspaper comics were never more than a minor part of its lineup until the very last issue, dated September 1940, when they suddenly took up half the pages." But Barrier has also judged the strip reprints "stood out by virtue of their crisp professionalism". The successor title, Walt Disney's Comics and Stories (WDC&S), described by Barrier as a true comic book, began publication with the Oct. 1940 issue and had the Gottfredson serials as a prominent feature.
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